MarTech Series | MarTech News, Views and Interviews

DeepL Launches New AI-powered Offering, DeepL Write Pro, to…

Dataiku Enables Generative AI-Powered Chat Across the…

Apps for Business

Kaspersky report shows just how common scams are becoming on…

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Interviews In Focus

Interviews
MarTechInterview with Dominik Facher, Chief Product Officer @ ZoomInfo

Apr 2, 2024
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Interviews
MarTech Interview with Megan Langley, VP of Marketing at Higher Logic

Mar 28, 2024
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Interviews
MarTech Interview with Seema Kumar, CMO at Expel

Mar 26, 2024
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Latest Interviews

MarTech Interview with Shirli Zelcer, Chief Data & Technology Officer @…

Paroma Sen Apr 25, 2024

Shirli Zelcer, Chief Data & Technology Officer @ Merkle (a dentsu company) highlights the importance of…

MarTech Interview with Vikram Ramachandran, Principal, AI @ 2X

Paroma Sen Apr 23, 2024

Vikram Ramachandran, Principal, AI @ 2X comments on the impact of AI and what marketers need to keep in mind…

MarTech Interview with Noel Hamill, CMO @ parcelLab

Paroma Sen Apr 18, 2024

Noel Hamill, CMO at parcelLab talks about some of the top problem areas in B2B marketing and what today's CMOs…

MarTech Interview with Joyce Gordon, Head of Generative AI @ Amperity

MTS Staff Writer Apr 17, 2024

In this Q&A, Joyce Gordon, Head of Generative AI, Amperity chats about effective AI-powered marketing and…

MarTech Interview with Colleen Stauffer, Chief Marketing Officer @ HoneyBook

Paroma Sen Apr 16, 2024

Colleen Stauffer, Chief Marketing Officer at HoneyBook highlights more on why modern day CMOs need to be full…

MarTech Interview with Erik Huddleston, CEO @ Aprimo

Paroma Sen Apr 9, 2024

Erik Huddleston, CEO at Aprimo talks about AI and how it's democratizing content creation and content management:…

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AI/ML

RAVER Launches – Revolutionizes Social Media Marketing with AI-Powered…

prweb Apr 25, 2024

Groundbreaking AI-powered marketing platform. Leveraging cutting-edge artificial intelligence technology, the…

DeepL Launches New AI-powered Offering, DeepL Write Pro, to Supercharge Business…

Business Wire Apr 25, 2024

New AI writing assistant gives writers real-time suggestions on phrasing, style, and tone while…

Dataiku Enables Generative AI-Powered Chat Across the Enterprise

Globe Newswire Apr 25, 2024

Dataiku Answers brings secure, tailored, and scalable conversational AI to the enterprise Dataiku, the platform…

Coveo Joins the MACH Alliance, Enabling More Businesses to Leverage Best-in-Breed…

Globe Newswire Apr 25, 2024

Coveo, the leading provider of AI platforms that brings AI Search and GenAI to every point-of-experience across the…

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Guest Articles in Focus

Guest Authors
Virtual Influencers: Should brands hop on the futuristic band wagon?

Tatiana Sokolova Apr 10, 2024
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Guest Authors
Navigating Currency Options, Where to Start?

Saurabh Pandey Apr 10, 2024
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Guest Authors
Exploring the Shift from Onboarding to Direct Activation in Digital…

Peter Ibarra Apr 9, 2024
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Guest Authors

The Three Biggest Concerns Keeping Agency Leaders Up At Night

Debbie Ferris Apr 25, 2024

Understanding Agency Obstacles to Enhance Partnerships in 2024 and Beyond In order to successfully partner with…

Why Marketing Pros are Turning to Automated Lead Generation for Proven ROI

Adam Osman Apr 25, 2024

The landscape for martech solutions moves fast but the underlying techniques used by marketing pros such as email,…

How Accountability is the Key to Consumer Respect and Successful Addressable…

Stephen Magli Apr 24, 2024

The allure of addressable advertising lies in its promise of hyper-targeted campaigns, allowing brands to reach…

Unlocking Co-Viewing Audiences: Engage, Influence and Convert Together

Jennifer DAlessandro Apr 24, 2024

Co-viewing is a term with many meanings and there is no set standard when engaging with this very valuable…

Adapting Ad Attribution for A Cookieless World

Michele Morelli Apr 23, 2024

The measurement landscape is undergoing a seismic shift with the impending deprecation of third-party cookies.…

Native & Programmatic Advertising

Navigating the Maze of SEO Metrics: Focusing on What Matters Most

Cassandra Gucwa Apr 22, 2024

Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses striving to…

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boost.ai Introduces Generative Action, Enterprise-Ready…

Apr 16, 2024

Watchers Makes Communications Between Multilingual Users…

Apr 16, 2024

Mediavine and Sertify Announce Certification Partnership to…

Apr 15, 2024

PostcardMania Adds Connected TV Advertising to Its Flagship…

Apr 15, 2024

New Data From Dash Hudson’s Cross-Channel Social Media…

Apr 17, 2024

B2B versus B2C marketing: Key Differences and Similarities…

Apr 19, 2024

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Staff Writer Articles

Lead Generation and Marketing Automation: Make Them Work…

Apr 25, 2024

What is Cross-Device Targeting – Benefits, Strategies,…

Apr 24, 2024

A Closer Look at Some of Adobe’s Latest AI-powered…

Apr 23, 2024

Four Important Factors That Are Missing in your B2B Content…

Apr 23, 2024

Marketing Technology Highlights of The Week: Featuring…

Apr 22, 2024

How AI is Being Used to Drive the Paris Olympics in 2024

Apr 22, 2024

B2B versus B2C marketing: Key Differences and Similarities…

Apr 19, 2024

Common Problems with Most B2B ABM Execution Models

Apr 19, 2024

What Should Be Your Full-Funnel Approach To Social Media…

Apr 18, 2024

Myths About Domain Authority Issues that Plague Brand…

Apr 17, 2024

Best Practices for Ensuring Brand Safety in Programmatic…

Apr 16, 2024

Viral Marketing vs. Traditional Marketing: Pros, Cons, and…

Apr 15, 2024

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Sales & Marketing

Unified Communications

Genesis Digital Appoints Darren Hakeman as Chief Executive Officer

PRNewswire Apr 25, 2024

Proven SaaS Executive to Lead Next Phase of Growth for Provider of Tools for the Creator Economy Genesis…

TV Advertising

Audience Intelligence Company Tunnl Announces Reach & Frequency, Linear TV…

Globe Newswire Apr 25, 2024

Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented…

Technology

Higher Logic Vanilla Announces Integration with SlapFive to Drive Revenue Growth…

Business Wire Apr 25, 2024

B2B and B2C companies can now engage customers in advocacy activities directly within their online…

Triplelift Unveils Triplelift Audiences, a Cross-Site Targeting Solution Without…

PRNewswire Apr 25, 2024

TripleLift Audiences, powered by first-party data, enables advertisers to outperform cookie-based tactics.…

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Salesforce Unveils Zero Copy Partner Network, an Ecosystem Committed to Secure, Bidirectional Zero Copy Integration with…

TV Advertising

B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions

Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

MarTech and AI with Jeff Samuels, COO of Iterable

Customer and Revenue Acquisition Trends with Leise Roberts, Revenue Growth Consultant at Revenue Grid

Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss