Dive into how Heineken UK’s Social Lead Jimmy Hughes used Oracle Moat Analytics to optimize influencer #marketing for their Inch's Medium Apple Cider campaign. https://lnkd.in/ebFRuu4A
Oracle Advertising
Information Technology & Services
Austin, Texas 18,351 followers
We bring together data and technology to drive better business outcomes.
About us
Oracle Advertising (Oracle Data Cloud) solutions span activation, measurement, and data enablement to equip you with technology for every step of the marketing journey. From audience planning, brand safety, fraud protection, and contextual relevance to viewability confirmation and ROI measurement, Oracle Data Cloud gives advertisers the tools to deliver outstanding campaigns that drive real business value. Oracle Advertising (Oracle Data Cloud) combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
- Website
-
https://www.oracle.com/cx/advertising/
External link for Oracle Advertising
- Industry
- Information Technology & Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Austin, Texas
- Specialties
- ad fraud detection, brand safety solutions, brand suitability, contextual intelligence, digital advertising measurement, digital advertising, cross-platform measurement, ad fraud prevention, contextual targeting, ad verification, and attention analytics
Updates
-
Join us at #POSSIBLE2024 for a top shelf open bar, appetizers and riveting advertising banter from 5-7pm today! https://lnkd.in/ezZWt8Na
View the POSSIBLE 2024 Conference & Expo Agenda
-
Always a pleasure getting to share the stage and chat with industry leaders like Leah Bliss and Jill DeFalco from #GeneralMotors.
How do you activate insights to drive big ideas? General Motors' Leah Bliss and Jill DeFalco joined their moderator, Oracle Advertising's Lars Feely, on our stage to explore this concept and more during our Media & Marketing Innovation #BISummit, hosted by Mediahub Worldwide in Boston. 🌟 Calling all CHROs! Lead the way in HR transformation with our @HR Innovators community! Visit now: https://hrinnovators.com/ #Marketing #Innovation #Media #MarketingInnovation #Boston #BostonCommunity #MediaHub #MediaInnovation #Brand #BrandMarketing #GeneralMotors #GM #OracleAdvertising #LeveragingInsights #BigIdeas
-
-
Party in the city where the heat is on, POSSIBLE happy hour near the beach until the sun is gone. https://lnkd.in/eHFHurN6 #POSSIBLE2024
POSSIBLE '24 Schedule Overview | Special Events on Monday!
-
Welcome to #Miami, Bienvenidos a Miami! Join us at POSSIBLE from April 15-17th - booth 510 https://lnkd.in/ehj7RpJ6 #POSSIBLE2024
POSSIBLE '24 Schedule Overview | Special Events on Monday!
https://possibleevent.com
-
We are going behind the scenes with Andy Kauffman, SVP of Marketing Strategy and Science at the National Football League, to talk about growing audiences, the power of 33, and the See, Know, Engage strategy. Oh, and yes, a little Taylor, too! Watch the Brand Innovators backstage interview to learn how the #NFL starts with one view of the fan and then engages omnichannel through owned and partner channels. https://lnkd.in/eSikrbrr
Backstage with The NFL || Interviewed by Oracle
https://www.youtube.com/
-
Oracle Advertising reposted this
What do both advertising data and winemaking need to have to be great? The perfect blend. According to Oracle Advertising's Brian Silver, "blended data produces greater balance, scale, and affordability when looking to engage the broadest pool of customers and likely prospects." Read his recent op-ed: https://bit.ly/3voWvfn #advertising #adtech #retaildata
-
We're helping Condé Nast capture consumer #attention not just on the red carpet but also for its advertising partners with our Moat Measurement solutions. https://lnkd.in/eCWVFpPx
Learn how Condé Nast captured paparazzi worthy Attention
blogs.oracle.com
-
We are thrilled to collaborate with Lyft, helping enrich their first-party customer data by bringing valuable demographic attributes and retail purchase behavior insights to enable more refined ad targeting capabilities for Lyft Media! https://lnkd.in/ebsD2qtv #datadriven
Lyft Media Expands with Video, Measurement & Targeting
lyft.com
-
We’re drinking the kool-aid in Chicago! Hope you got to see our Head of Marketing - Tim Carr emcee the Brand Relevance & Cultural Connectivity #BISummit with Kraft Heinz, Molson Coors Beverage Company, McDonald's, and more this week.
Finally, our Mastering Brand Relevance & Cultural Connectivity #BISummit in Chicago hosted by Kraft Heinz is here! We have an absolutely stellar lineup on today's stage with Molson Coors Beverage Company, McDonald's, Ferrara, PepsiCo, Shinola, United Airlines, Ferrero, and so many more leading brands in America. We kicked off with opening remarks from our very own Andrea Orth & Joe Varano as well as our emcee for the day, Oracle Advertising's Tim Carr and we can't wait to get started! 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/gMtBFhTE #Marketing #Innovation #KraftHeinz #Chicago #MasteringBrandRelevance #BrandRelevance #Brand #BrandMarketing #CulturalConnectivity #CulturalRelevance #CultureMarketing #ChicagoCommunity
-
-
-
-
-
+4
-